by admin@silverbear.co.uk
21. August 2010 22:14
Part 2
Over half of all respondents of the survey (56%) also stated that the ability to allow delegates to register online was also an important part of modern event management. Online event registration empowers delegates to manage their own registration process – by removing event managers from this stage, it enables them to focus on more productive areas. Online registration forms can be customised to the individual event, ensuring that the specific data required from delegates is easily obtained. Registration forms can also be saved as a template, allowing them to be easily replicated for future, similar events.
Directing delegates to the host website to register also helps to boost website traffic and can be used in conjunction with online promotions to help increase the number of website visitors and online conversions in other areas.
The use of events software to help manage part or all of the event management process can be further extended to cover the post event analysis. Ensuring events provide a high ROI is one of the key metrics that event managers are measured on. Being able to effectively measure ROI and other KPIs quickly and effectively is now something that event planners demand. The use of event management software to quickly and accurately create post event reports means that event organisers are able to effectively evaluate the success of their events.
Used in conjunction with the email surveys mentioned earlier, event software reporting tools can measure event metrics such as:
- Attendance vs. Delegate registrations
- Expense to Revenue Ratio
- Conversion rate of invites sent vs. delegate registrations
- Delegate Lead Quantity and Quality
- Opportunities and Sales Cycle
Automatically importing the results of the email surveys into the event management software enables the user to create customised and event-specific reports. These can be done automatically by the software and has the ability to drill down into very minute detail. Quite often the process of creating post-event reports can be a very time consuming job, however the use of event software to help manage this activity means that event managers are able to quickly and easily see the results of their events.
Event software is now one of the fastest growing areas in the event management sector. Taking advantage of the benefits of automation and online software tools is helping to keep the event industry afloat during this recession. Increasing efficiency and reducing the cost of event management all helps increase the return on investment provided to both delegates and event hosts. Many event managers are choosing to use a full end-to-end event management software solution that encompasses:
Making the investment in a total event solution that offers all the event management functions required for event planning can help make the difference between a poor event and a successful event. Resource Box For more information on full end-to-end event management software solutions, talk to evocos. In the past year alone evocos event & delegate management software solution has created over 7000 events, managed approximately 75,000 delegates and has taken over 50,000 online bookings. evocos event management software team ensures our customers are able to seamlessly manage their events; gaining huge cost and efficiency benefits.
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