In the first part of our blog post we covered the need for delegates to register online and in this final post we will be covering how using online registration will help not only your delegates but you, the event manager.
The online registration procedure should look something like the following:
· Web page branded to your corporate specification
· Sending branded, personalised e-invites to a targeted selection of prospect delegates via advanced email marketing tool
· Provding a single click transaction from e-invite to branded event landing page
· Allowing your delegates to register on-line through your website
· Sending automated delegate booking email confirmations
· Producing personalised delegate packs tailored specifically to each individual delegate
· Collating and storing relevant information and making delegate badges prior to the event
This model benefits the delegate along with the event manager. For the delegate, they receive targeted, personalised e-invites, can register and pay online and then experience a complete closed loop by getting event confirmation and updates through email. For the event manager, they're able to take a step back away from the enrolment process, whilst still remaining in control. Full monitoring and reporting features should be included in the email marketing software that should allow the event manager to see who opened the invite, who clicked on links and more. This will help to improve the quality of the data, the follow ups and the success of forthcoming campaigns.
The event manager can also customise the online booking form for every event they host - ensuring that they get the most vital data for that event. This information may be used for other marketing and to create personalised delegate packs on the day. Custom delegate badges, complete with barcodes could also be created at a click of a button.
Managing the delegate registration process could be made a lot easier by outsourcing this area to an event software company. This kind of service provides all the above activities - freeing the event manager up to focus on more strategic tasks. Event management software organisations can take control of the delegate registration process through the use of their sophisticated event software solutions - all for a flat and affordable fee. This kind of partnership can often be preferable to event companies who are just starting to make use of technology when organising their events. The other side of the coin would be to completely invest in an event software solution which would come with a delegate registration model. Although in this case, the event managers would still need to manage and control this part of the process themselves.
For further information on how evocos can help you manage your delegates more efficiently, contact the evocos team.
Share this:
Subscribe