In part one of the blog "How Event Software Can Benefit Your Delegates" we covered Website Integration, Online Registration & Online Payment as some of the ways that can help make the delegate journey that much smoother.
In the second and final part of the blog we will be covering Improved Communication, Fewer Errors, Supplier Management & Access to Data.
Improved Communication
Most event software solutions will include various methods of communication that event managers can use to contact their delegates. At the point of registration, delegates can select the method that they would most prefer to be contacted by; email, post, telephone, SMS, social media etc. good quality event management software solutions will come with fully integrated communication tools to enable a variety of options to be used;
- Email: Integrated email tools means that event managers can send out targeted emails to specific groups of delegates. These email tools let event managers split delegates into groups based on various criteria so that communication is as focused as possible. Full reporting tools ensure event managers can track email opens, click and overall success rate
- SMS: Event managers can use their event management software to send out text messages to delegates, easily and efficiently. If this is the chosen method of communication of delegates, this can be managed and tracked with ease via the software
- Social Media: Event software can be integrated with a host of social media networks. Managing your Facebook, Twitter and LinkedIn account from one central platform makes it easy to communicate with delegates - keeping them instantly abreast of all event news and updates.
Fewer Errors
Managing an event with event software makes it far less likely that errors will occur on the day of the event. Event software will include a "Resource Module" or something similar that will assist the event manager with tracking all elements of an event - from the suppliers, delegate numbers, badge printing, personalised itinieraries, presenters and more. Many of the elements that previously were manual and time comsuming can be automated via the software - activities like the printing of delegate badges. Although a small part of an event, if a delegate arrives and there is not a badge printed for them or their name is misspelt, can cause issues for both the delegate and the event manager. Having a smooth running event will increase delegate satisfaction and will result in an improved level of feedback and repeat attendance.
Supplier Management
Most events will work with suppliers at some point - whether it's the venue, catering, transport or material production. It's important that suppliers are managed tightly and that communication between delegates, event managers and supplier is smooth. For example, durng the registration process, delegates can state if they have any dietary requirements. Using the evnt software, catering suppliers can be given their own logon, giving them direct access to all delegate numbers and all their dietary requirements. Eliminating the event manager from this stage now frees up the event manager to focus on more productive tasks, but also reduces the risk of errors being made as the communication is passed down the line.
Access to Data
Event software can be hosted online, which means event managers can gain access to all the information regarding the event at any time and from any place (internet access required). On the day of the event, if tehre are any issues or pblems, event managers can easily resolve these, since they can access all the data relating to the event.
Taking the time to invest in an event management software is an effective way of running professional, successful events, where event managers and delegates can benefit from improved communication and an improved event experience.
Please contact us if you would like more information our online event software solution, evocos.
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