Part 2 – Why you should integrate your event software with your back office systems?

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In the first part of this blog I covered how selecting the right event software is key if you are looking to integrate with your internal office systems. In this post we will be looking at integration into back office applications.

When you are planning an event all parts of the business need to be informed and kept informed, from selection of the delegates to sending out the invites to them confirming their presence online to receipt of payment. You need to be sure that you document EVERYTHING in all your systems. If you were to integrate your event system into your internal business applications, then it will ensure you offer relevant and update to information and stats on your event, this means that the event manager can make more strategic and sounder financial decisions when setting up future events

It is all good and well telling you that it is beneficial to you to integrate all your internal back office systems, so here are a few clear benefits of doing it:

·         Immediate access to up to date data (event, delegate etc)

·         Reduce administration through automation of many event processes

·         Your event data can be positioned, viewed and analysed from a single location

·         Creates a all inclusive event CRM system

·         Integrates with back office system for authentication on costs/discounts/prices etc and all delegate data

·         Full control over all areas of your event

·         Ensures you have clean and up to date information on your delegates

CRM Integration with your Event Processes
How great would it be if you could have more control over your customer/delegate data and be more efficient and targeted with your event marketing? Well by integrating your in-house CRM with your event software you are able to realise this, meaning that the contact and company details, alongside your event booking and attendance records would be pooled between the two systems allowing for event bookings and event amendments to be made straight from its own contacts records, allowing the CRM user absolute control of customer event interactions.

Finance Integration with your Event Processes
How do you currently manage payment of your events? This is always a tricky one as there can be no room for error. Through integration of your finance application with your event solution will let payment information and details to be passed seamlessly between the two systems. Invoices and credit notes that are directly related to the event and can be created and distributed in either the event system or in your internal finance system, at all times ensuring a seamless and secure payment journey for you and for your delegates.

Event managers have a tough and demanding job but have started to realise that through the integration of their online event software into all their internal business systems, they are able to access critical and relevant data and stats on all areas of the event, this will make it easier for them to make improved strategic and financial decisions when planning events.

For further information on integrating your event software with your internal back office solutions then please contact the evocos team.

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