In the first part of this blog we covered what the cloud actually means and what it means to an event manager, starting with Google Docs. The second part of this blog covers a cloud based event management software and how this can play a key role in the organisation and management of events.
Event Management Software
More and more event managers are starting use event management software within their organisation and incorporating this into their day to day event processes. Comprehensive event management softwre includes features such as:
- Website Integration: Seamless integration with your website gives delegates a smoother, safer journey and ensures you stay with in your coporate brand guidelines.
- Online Registration: Creating fully customisable online booking forms on your own website capturing the most relevant information from your delegates
- Onlie Payment Processing: Allow your delegates to pay online in a safe, secure environment
- Invitation Management: Make sure you are targeting the right prospect delegates with an integrated invitation management tool
- Email Marketing: Powerful, integrated and fully functional email marketing tool to send highly targeted email campaigns to delegates and prospects
- Badge Production: Save time by producing personalised badges quickly and effectively.
- Resource Management: Simply manage all your resources through a comprehensive calendar
- Integrated Reporting and Analysis: Ensure you can determine the true ROI of your events though a powerful reporting and analysis suite - quickly and simply drill down to the event data in matter of seconds.
- Event Survey: Created integrated, customisable and automated surveys for effective feedback management
Event software can help event managers create more effective, successful events. Research has shown that during the current economic downfall, many event companies have begun to take advantage of the benefits of automation and event technology to help stay afloat. Inicreasing efficiency and reducing the cost of hosting events is helping to increase the return on investment provided to both the event company and to the delegates attending.
A cloud based event management solution will offer you the opportunity to manage event teams and service delegate and booker requests, from any location at any time. Simultaneousy, event promotions, bookings and cancellations and updates can also be undertaken using the internet as a key delivery vehicle.
From the event managers point of view, event management software on the cloud will take care of high volumes of outbound transactios (e-newsletters, invitations, etc) and inbound transactions (event bookings modifications, cancellations etc), saving time and money, whilst giving delegates a smoother and improved experience.
From a management point of view, a cloud based event management solution provides the mechanism to be in real time control of all event activities - event managers are able to get an accurate view of the state of active events, what stage particular event marketing campaigns are at and the feedback being received on your on-going events programme. Third party partners - trainers, speakers, sponsors, caterers, venue managers, etc - can also be granted easy eaccess, in a secure fashion, to the event related details that they need access to and can respond to any event changes that affect them, again on a real time basis.
Having a cloud based event management solution in place opens up significant opportunities for integrating the solution with complimentary applications and solutions both internally and externally. For example:
Internally
- Finance applications
- Customer and contact management solutions
Externally
- Partner websites
- Third party online payment providers
- Social networking environments
With a cloud based event management solution, the management of events becomes wholly a business issue with the IT issues being handled by the cloud application provider. The avilability of the events management solution, the backing up and securing of data, as well as the scalability of the solution in times of peak activities are all handled, transparently, by the cloud applications provider.
For further information on cloud based event management software, please contact the evocos team
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