A recent survey showed that event maangers are using social media as a way to plan and promote their events more often that not. Event management can be a complicated, time consuming and difficult activity, and any tools that aid this process are a welcome relief to a typical event manager.
Social media is described as a category of websites that are based on user participation and user generated contant. Examples of social media sites are Facebook, Twitter and LinkedIn, as well as blogs and forums that have user generated content such as Amazon customer reviews.
Many event management software solutions come with the ability to integrate with your existing social media channels. Being able to update your Facebook page without having to leave your event management software package is a great timesaver. But why are Facebook, Twiter and other social media channels becoming such a popular tool for event managers?
Event Planning - Skype & Google Docs
Before your prospective delegates are even aware of your event, event organisers can se social media as part of the planning process.
Skype - is a piece of software that allows individuals and business to make free video and voice calls, send instant messages and share files with other Skype users. Using Skype can be a great way to keep in touch with event partners and those aiding in the management of the event. Using video conferencing to hold meetings is not only more cost effective than face to face meetings, ut has also shown to be a faster way of conducting brainstorming sessions and meetings compared to plain telephone conferencing.
Google Docs - All those involved in the planning of the event can also be given access to a set of Google Docs. Google Docs are known as "collaborative documents" and are hosted on "the cloud" meaning that the original document is stored online. Anyone with login details can access and amend the original document - meaning that organisers will always be able to access the most up to date and current plan or calendar.
Come back next week and read our second extract taken from our Social Media & Event Management which will cover Event Planning - LinkedIn, Twitter & Facebook
If you would like to download our free ebook then please email us and request the ebook, providing your name, company name and whether you are currently lookin for an event software solution; events@evocos.com
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