In the first blog post on how facebook can be used effectively for event planning we covered using facebook to market your event, creating an event on facebook, what and when to post on the wall and we started to look at promoting your event. In this post I am going to cover sharing your page, facebook ads and live check-ins.

Sharing Your Page

You should promote your facebook page in the usual way - through your email signature, blog posts, Twitter, LinkedIn etc. However there are other ways in which you can try and increase your page's reach by sharing your page. By posting a link to your event page on other facebook pages and groups you can start to promote your event to a wide audience. However it is worth nothing that it is best if you engage in these pages/groups first before promoting your event and only add your link if it is relevant and useful to the followers of that group. Try not to be over salesy when promoting your page or your post could come across as spammy. Outline what your event is and why you think people from that particular Facebook group will find it interesting and relevant.

Remember not all Facebook groups will allow you to promote your event, ensure you carefully create and craft your message before you post it. You may need to explain what the event is, why it's relevant to that group and when they can find out more about the event.

Facebook Adverts

 Promoting our event page via Facebook adverts can be effective, if you have quite detailed information into the kind of delegate you are targeting, Faebook adverts can help you access these groups of people. Their adverts will allow you to specify:

• Age range
• Typical interests
• Gender
• Geographical location
• Language
• Likes and interests
• Connection targeting (target people who are friends with your connections)
• Birthday
• Relationship status

You can use Facebook adverts to promote your Facebook event page or link it to the actual event website. However, research carried out has shown that adverts are more successful if they promote a Facebook event page - as people like to stay within the Facebook platform.

Live Check-In's

Facebook have recently launches a new live check-in facility. This works in a similar way to Foursqaure and Facebook Places, to the "Attending" guest list of the event. When someone arrives at your event, they can check-in using their smartphone. When they do check-in this update is included in the Newsfeed of their friends - again giving your event additional exposure that you might not normally get. You can actively encourage people to do this by including it in presentations and marketing material through the actual event.

Enabling event check-in's insires delegates to RSVP and check in more often. It will also draw attention to eents that are in progress and give event managersanother way to guage success. Users don't need to have RSVP'd to an event to check-in, they just need to be within close proximity whilst the event is going on. Friends can be tagged (as in the normal Places check-in feature) and anyone checked-in is automatically added to the "Attending guest list of the event.

Event managers and organisations that run events are not just using Facebook but all social networking platforms, if you would like more information on event management & social media, email our events team and request our free ebook events@evocos.com or call us and discuss your requirements on 0800 3698677.

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Once you have carried out the basics of the planning process, event managers can turn to social medial to help promote their events. Social media really comes into effect when you get your delegates/customers talking, networking and sharing information, these networking sites are all about communication and engagement. 

Using the right social media platform can be an extremely effective way to reach a wider auidence than you normally would have access to. Not only is it a popular tool for many inidividuals/delegates but because the majority of them are free, it is making it one of the most cost effective marketing mediums out there. Used carefully and appropriately , event managers can utilise the popularity of these tools to help boost the success of their events. There are many social media sites out there that can help promote your events - Facebook, Twitter & LinkedIn (to name a few). Event managers need to get onto these key networking sites and start creating profiles so that no matter what platform a particular delegate prefers, they are able to locate your event and communicate with you.

It is key to have goals and strategies when event planning and with regards to social media, your goal should be to get your event covered in the main social media platforms. Once you have the presence, encourage conversation and promotion of your event. A good idea is to link all these accounts to a focused page on your website, microsite or blog. An effective strategy would be to integrate your social media accounts into a comprehensive event management software soluton, as you will be able to update all your social media accounts without having to leave your event solution making it that much easier and that much faster. With event managers being under considerable pressures, technology such as event management software solutions can be the key to organising a successful and well executed event.

In this post we will be looking specifically at a Facebook page.

Facebook is fantastic for event management - it's accessibe and simple to use and setting up an event on Facebook takes mere minutes. This page needs to be populated with the key information regarding the details of your event.  Setting up a page couldn't  be simpler:

When setting up a page focus on either your company as whole or if your event is a large, recognised annual event (for example) you can set up a page dedicated to that event. At the very bottom of the Facebook Page is an option "Create a page", Click on this and Facebook will take you through the stages of creating your own Facebook page.

Key things when creating our Facebook page:

1. Choose an effective name: Ideally the name of your company or the name of your event
2. Select the best URL (Facebook username) for your Facebook page: Choose a username that authentically represents your business or event
3. Use the "About" text box: Place a keyword rich summary near the top of your Page
4. Use the "Info" tab effectively: Include more important keywords, text and high priority links on your page
5. Post regular updates: 2-3 times a week at different times of the day/days of the week is a good initial benchmark

If your Facebook page is basd around your business, you can add an event application so that you can promote your event(s). You'll need to search the Facebook Applications directory for "events" then install the main Events app.

You need to be sure that you add your event to the "Event" tab, also allowing fans of your page to take part in online discussions within the page. Make sure that when you create an event that you complete as much information about the event such as:

• When - date & time
• What are you planning
• Where
• More info
• Who's invited

In order to make the event as visible as possible, make sure it is public and promote the page throughout all your other marketing communication (i.e. in email signatures, via Twitter etc). Once your events is live on your Facebook page, you can post details on the wall and send out sporadic reminders to your delegates.

What & When to Post on the Wall

Too many posts and it becomes intrusive, not enough and it becomes lost in your delegates newsfeed. The number of posts needs to correlate to the closeness of your event. If your event is still a few months away we recommend only posting two or three times a week. When your event is closer, you can post up to once a day. And in the immediate run up to the event, post updates as and when required.

So....how do you then promote your Facebook event? It's important to promote your Facebook page actively. The more people who "like" your page or who have RSVP'd attending to your event, the wider your overall network will be. When someone engages on your page (through commenting or liking a post/picture/video etc), this activity will be posted in the newsfeeds of their friends - giving you exposure that you would not normally get.

The people engaging in your event page are likely to have friends, peers or colleagues in their Facebook list that may be interested in your event, so increasing your overall network in this way gives you greater access to these people. You should promote your page in the usual way - through your email signature, blogs posts, Twitter, LinkedIn etc. However, there are more specific ways you can try and increase your pages reach...We will cover these in our second part of Event Planning with Facebook, the post will include Sharing Your Page, Facebook Adverts & Live Check-In's.

In the meantime if you would like more information on our event management solution and how it can integrate with social media event strategy or you would like to download our free ebook "Event Management & Social Media" then please email us events@evocos.com or call us 0800 369 8677.

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 A recent survey showed that event maangers are using social media as a way to plan and promote their events more often that not. Event management can be a complicated, time consuming and difficult activity, and any tools that aid this process are a welcome relief to a typical event manager.

Social media is described as a category of websites that are based on user participation and user generated contant. Examples of social media sites are Facebook, Twitter and LinkedIn, as well as blogs and forums that have user generated content such as Amazon customer reviews.

Many event management software solutions come with the ability to integrate with your existing social media channels. Being able to update your Facebook page without having to leave your event management software package is a great timesaver. But why are Facebook, Twiter and other social media channels becoming such a popular tool for event managers?

Event Planning - Skype & Google Docs

Before your prospective delegates are even aware of your event, event organisers can se social media as part of the planning process.

Skype - is a piece of software that allows individuals and business to make free video and voice calls, send instant messages and share files with other Skype users. Using Skype can be a great way to keep in touch with event partners and those aiding in the management of the event. Using video conferencing to hold meetings is not only more cost effective than face to face meetings, ut has also shown to be a faster way of conducting brainstorming sessions and meetings compared to plain telephone conferencing.

Google Docs - All those involved in the planning of the event can also be given access to a set of Google Docs. Google Docs are known as "collaborative documents" and are hosted on "the cloud" meaning that the original document is stored online. Anyone with login details can access and amend the original document - meaning that organisers will always be able to access the most up to date and current plan or calendar.

Come back next week and read our second extract taken from our Social Media & Event Management  which will cover Event Planning - LinkedIn, Twitter & Facebook

If you would like to download our free ebook then please email us and request the ebook, providing your name, company name and whether you are currently lookin for an event software solution; events@evocos.com

 For the majority of event planners events are seen as a very useful marketing tool. They are used to produce new business leads, foster relationships, educate and generate brand awareness. However no event can be successful without the right delegates attending. The need to generate a return on investment from the events they run whilst ensuring they host an event which attracts a high volume of quality delegates is no easy task!

One area of growth within the events industry is the use of online event management software. Event managers are embracing this type of technology more and more as it provides event managers with a full end to end management tool, helping them to organise everything from venue selection, delegate management, event marketing, invoicing/payment and follow up surveys.

Most event managers are nore sure what to expect from their event software, what should it do? What benefits will it offer me? How will I justify the initial cost outlay? Below is a list of 10 things your event management solution should do and will hopefully provide you with a little more insight when you make the decision to invest. 

1. Increase delegate attendance through seamless online booking journey
2. Enhance communication - branded & personalised invitations through to communicating through delegates preferred method of communication
3. Seamless journey for your delegates due to automation of all event processes
4. Measure performance metrics of your event - Provide a clear ROI - improved reporting stats
5. Ensure you provide a clear and effective event message
6. Enhance your event marketing through personalised communication
7. Integrates into your internal business applications to enhance your overall business strategy
8. Understand your delegates better through an online event survey
9. Increase efficiency of your events through total automation
10. Ensure your event is a success

As online event software continues to grow and become an integral part of maanging, planning and running an event, it is crucial that you fully understand what it is an event solution can actually do for you as an organisation.

If you would like to see how an event management solution works then please contact us on 0800 3698677 or complete our form

More and more businesses who run events are looking for a way to be that little bit more efficient for less cost, the old adage, do more for less and better for less. Improving your levels of efficiency and increasing the value of your events are two primary drivers that help distinguish a successful events company from one that is struggling. So whatever type of events you run, whether it is multiple events weekly, internal corporate meetings, training, staff development, incentives or annual conferences it is imperative that your organisation and event operates at maximum efficiency and giving your delegates a high quality experience.

Have you considered giving some of the power back to your delegates? By allowing your delegates to manage some of their own event experience you are making them feeling in control and have ownership and involvement with the event process. One way to do this is to implement and use an event software which includes a self service event portal. A self service portal can be used in a variety of ways, but for the events industry, this portal would be used to take registrations online and to give delegates a profile or account so they are able to manage their details and event experiences themselves.

By implementing a self service portal your delegates can register online and they can manage their contact information, dietary requirements, event history, selection of courses, accreditation requirement, purchase of relevant event merchandise and more. It will also allow your delegates to view upcoming events and choose whether this is something they are interrested in attending. Most people have a preferred method of communication and an online self service portal will allow delegates to select their preferred method so they can receive updates on the events that are not only relevant to them but also sent via a method of their choice.

As the service portal is online delegates can access their profile and information 24/7 and from any location, making this extremely convenient to your delegates, this can only mean that your delegates will have control and are more likely to register ensuring they provide themselves with a smoother and less stressful registration experience. Also if your delegate is able to register via your official event website this gives them a familiar, trusted view, whilst providing them access to their own branded portal.

 By simply handing over the reigns to their own event portal means hat many jobs that the event manager would have managed is now in the hands of the delegate. Meaning that many of the communications between the event manage and the delegate can be removed, saving the event manager time and allowing them to work on more strategic tasks.

You can avoid the inevitable bottlenecks associated with event management by introducing a self sevice portal. Many delegates might learn about an event over the weekend and will have to wait until Monday morning before they can call the event company to register their interest or attendance. This can lead to sudden peaks in demand on a Monday morning which can be tough to control and manage and this can often lead to mistakes trying to juggle numerous tasks and coping with an unrealistic workload. However if you provide a way for your delegates to register via the internet this eans that the bottlenecks can be avoided.

A further key benefit to the event managers of the self service portal is that it allows them to access their dlegate information from one central location/platform. Making it that much easier to create reports, download data ad create delegate badges and custom event packs.

The self service portal can be integrated into your organisation's CRM system, this means that any amendments made by the delegates themselves to their contact information are automatically updated/populated (in real time) into the CRM. This means that your records are always clean, accurate and up to date.

Most self service portals, such as evocos', are more often than not supplied as part of an event software solution. These solutions include a host of event tools such as email marketing, invitation maanagement, online registration/microsite management, integrated surveys, reporting tools and more.

Contact the evocos team to learn more about our online self service portal, simply click here.

Meet Ella, she’s a happy, motivated event manager. Her company organises over 30 large conferences and exhibitions every year. A lot of these are annual, but many are one off events. Either way, Ella is able to organise them with ease, control and efficiency.

Ella’s company recently installed evocos event software to help manage their events. evocos lets them create branded microsites or web pages to take bookings and payment online (via a secure payment portal). These come with custom forms so Ella can make sure she requests all the information she needs from delegates, which often changes from event to event. She is able to select a targeted list of delegates from her CRM system and can send a branded, personalised email invitation to them. evocos also sends out automatic email reminders, confirmations and event updates (saving Ella huge amounts of time!). Delegates can click on a link on the email which takes them to the microsite or webpage. Since evocos is integrated with Ella’s CRM and finance system, their CRM record is automatically updated when they register, and the finance system is automatically updated to recognise that payment has been made – receipts (or invoices if required) are automatically sent out (saving both Ella and the finance department huge amounts of time!).

For certain events, Ella can create a delegate self service portal – this means that delegates can log in and manage their own profile – updating their own contact details, event requirements and more. This saves Ella a huge amount of time, and provides additional value to her delegates. They can specify how they’d like to receive their event communication, can request to attend certain presentations, and can also make event related purchases online. Since this portal is online, they can access this 24/7 from any location.

Ella doesn’t need to rely on spreadsheets to manage her events. All the information is automatically populated in evocos. The Resource Management module lets her control everything from the venue booking, supplier management, equipment and more. She can even give access to her suppliers and sponsors so they can log in and view information that pertains to them (such as delegate numbers and their dietary requirements). This cuts the amount of communication Ella needs to make to her suppliers, and vastly reduces the amount of mistakes made. Speakers and presenters can also log in and upload their presentations, abstracts and bios. Having all this information in one area makes it a lot easier to manage and control.

Ella’s company is planning to organise a large conference where they will match up suppliers and delegates for custom 1-2-1 meetings. There will be hundreds of individual meetings and Ella needs to match these up and allocate meeting rooms/spaces. The suppliers can add weightings to their delegate choices, and Ella needs to make sure the Gold suppliers receive all their top three meeting requests. There’s a lot to take into account and this is something that could take a lot of time and effort.

However, since Ella uses evocos, she isn’t worried! She can select the suppliers and delegates from the evocos database (or from her CRM), can add the rules she needs to adhere to (such as the Gold supplier meeting getting priority), add her meeting rooms/spaces and click ‘Go’. Five minutes later she’s presented with a list of meetings. She can manually override certain meetings if she wants – changing their times and locations, or if she’s not happy with this first version, she can save it, and run evocos another time. If she prefers the second version of meeting she can save and select this one. Alternatively version 1 is still available if she wants.

As the event is drawing closer, Ella decides to print off the delegate badges. She’s also going to add barcodes so that can track delegates on the day with ease. She goes to the Badge & Barcode module in evocos, selects the event she’s working on and processes and prints the badges. Since evocos is an online solution, she can also access this module on the day and print of the badges at the event if she needs.

During the event, Ella can access all of the information relating to her event. In the run up to the event, she’s been communicating with delegates via social networking sites. She set up a dedicated Twitter and Facebook account and has been updating delegates with event information via that. Using evocos, she can access and update all her social accounts from one central platform. On the day of the event, she’s been using it to communicate last minute changes, popular presentation topics and more. She’s been getting lots of direct messages from delegates at the event and she’s able to respond to all of these using evocos.

Once the event is over, evocos automatically sends out a delegate survey. This email directs people to an online survey form, which is linked to evocos. Ella waits for her delegates to complete these and then runs a set of standard reports to help her understand the performance of her event. At a click of a mouse she can drill down to the detail she needs and can pass this information onto senior management. If needed, she can create bespoke reports – not all her events are the same and sometimes she need to understand a particular occurrence or trend.

Since a lot of the tedious, manual tasks are now automated and managed by evocos, Ella is able to focus on more strategic tasks. She’s been able to identify how they could improve their events to provide more value to delegates.  She’s also been able to negotiate better supplier contracts, saving the company vast sums each year. They’ve seen a steady increase in delegate attendance, and they’re getting more repeat business than ever.

Ella is a motivated, happy event manager. Her company is thriving, even though many in their industry are struggling. The evocos event software solution has already paid for itself many times over, and they have extensive growth plans for the future. With the improved visibility, control and efficiency they’re able to understand where their company should expand and how it can make its move to greater market share.

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In the final part of our blog series on using Twitter as an effective platform for event communication we will be looking at Managing your twitter account and how to respond to negative tweets.

Managing Your Twitter Account

Like any social networking platform Twitter never shuts down, your followers are able to contact you via your Twitter account 24/7, this is why it is vital to have someone who has total ownership of the account and manages it on a daily basis or a team of people monitoring and updating the account. The frequency of the updates can be determined on time frame of the event so depending whether it is the immediate lead up to the event, during and post event the level of monitoring needs to be adjusted and increased accordingly.

Twitter is all about engagement, if you are using it as a way to communicate with your delegates, you need to ensure you respond to any questions, tweets or Direct messages as soon as possible. One of the benefits of using Twitter as a communication platform is its level of immediacy, many of the largest news stories in recent times have been broken on Twitter, and people affected by world events often use Twitter as a method of communication. It’s updated constantly and as such anyone serious about using it must be able to commit to it as a platform which requires constant monitoring.

Responding to Negative Tweets

 A lot of businesses are worried about using Twitter as it is a high public level of communication and anyone can start using Twitter and write a negative tweet about a business or individual. It is important to remember that even if you decide not sign up for Twitter those negative tweets will still be out there and you can only deal with negative feedback/tweets if you know about it.

Monitoring Twitter for certain keywords such as your company name or event name means that you’ll be aware of any tweets that are relevant to you. If anyone posts anything negative, it’s vital that you respond to it as quickly as possible. If it’s a complaint, try to explain what happened, apologise or request their contact details so you can contact them off of Twitter.

Dealing with negative tweets and complaints in a public forum gives you the opportunity to show how good your customer service levels are. Companies are humanistic and as such will always make mistakes; people are aware of that. It’s how you respond to that complaint that differentiates you from your competitors. If a customer’s complaint gets ignored, this can sometimes cause them more irritation than the original complaint itself.

Following up the complaint via Twitter shows to the aggrieved Twitter user and to your whole network that you are actively engaged in ensuring you provide high value and high quality customer service.

If you have enjoyed ou three part blog series on Twitter and Event Management industry then why not download our free whitepaper:
The Benefits of Twitter to The Event Management Industry:
Improve Communication Before, During & After Events with Twitter

evocos is a fully web based event management software, if you would like to discuss your event software requirements then please call and one of our team would be happy to talk to you 0800 369 8677 or email us events@evocos.com or complete our contact form and one of our team will call you right back.

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In the first of our Twitter and events blog posts we introduced how event managers can start to use

In part 2 we are going to look at #Hashtags in Twitter, how to generate a quality network and what you should be tweeting about.

#Hashtags

Hashtags are used to mark keywords or topics in a tweet. Hashtags were originally created by users of Twitter as a way to categorise messages. When you create a hashtag for an event you should create one that matches the event in question. A good tip is to try and keep the hasthtag to a minimum number of characters as possible so as not to take up valuable space in the 140 character limit of tweets. You now need to let your delegates know about the hashtag and promote it to all stakeholders involved in the event, encourage them to use the hashtag when anyone is tweeting about the event and to monitor any updates on the event. This way both thte event organisers and delegates can monitor what is being said and answer any questions and respond to any comments.

Generating a High Quality Network

Ensure you add your Twitter username to all relevant marketing communications. Include it in the event collateral, emails and direct mail. It is key to start building your followers and the owner of the account should then start to follow the relevant Twitter users such as:

• Delegates
• Suppliers
• Speakrs
• Prospect Delegates
• Those in the local community
• Those from relevant industries

It is important that the account generates a high quality network, the quality of your followers is more important than the quantity of your followers. Ensure that you continue to update your Twitter account with interesting and relevant information on the event and try not to leave the acount inactive. You should work towards ensuring your network consists of relevant, high quality users; those in your industry and those who can help promote your event further.

What should you tweet about?

This is a toughie, planning your tweets can be a pretty daunting task. It is vital tht you come across as useful, engaging, helpful and interesting. If you are constantly promoting your own agenda this does not tend to do well on Twitter. Therefore the goal is to share information, provide advice and help to others and to become a trusted platform for those in your industry. But this still doesn't answer what you should be tweeting about, my suggestion would be things like:

• Event announcements - new speakers, new key delegates, sponsors etc
• Updates - Changes to agenda, location, registration process etc
• Answer Questions - people might ask questions about the event - the speakers, presentation items, logistics
• Ask Questions - Ask your network of follower's questions that can help improve the event, engage with your followers, what do they hope to achieve from the event, what presentations are they looking forward to, what do they think can be improved?
• Retweet (RT) - This is where you RT another users tweet, such as positive feedback regarding the event that you'd like to share, tweets from suppliers or sponsors talking about the event, industry news, anything you deem as worth sharing to your followers
• Links to useful content - If you come across an article online that is relevant to your event or industry you can tweet a link to the relevant web page.

In part 3 of our Twitter and events blog post we wil be covering Managing your Twitter account and responding to negative tweets. If you would like more information on Improving your events using Twitter then please download our Whitepaper, "The Benefits of Twitter to the Event Management Industry" or if you would like to talk to one of our team about your event software requirements then please contact us

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As an event manager communication is key - you need to communicate prior the event, during the event and after the event. Maintaining that high level of communication is tough for event managers and trying to update your delegates via different mediums such as; website, email, post and telephone takes time and some of the less important updates are not communicated because of the difficulty in managing and updating these mediums. It is imperative that all delegates and those involved with events want to know accurate information and any updates on the event as soon as they happen no matter what communication medium they prefer.

A big concern for an event manager is that a delegate has missed something important due to lack of communication updates and in this day and age delegates are expecting more and more from their events. People and businesses want to be more actively engaged and network with peers and this is the same for the events world, it is no longer enough to come and listen to speakers, delegates want to have the ability to ask questions and comment on presentations as they are being presented.  So how do you, as an event manager, manage, control and encourage the active engagement between delegates in the run up to, during and post the event? Twitter!

BUT how can you use Twitter as an effective communication platform? The first step is to decide what kind of Twitter account to open, if you are organising a large event that runs regularly then it would be best to open an account dedicated to this event. If you are an event company that hosts lots of smaller events, a general corporate account might be better. You would need to brand inline with the event or the event company – a logo or icon should be used as a profile image and a succinct bio should be added. Make sure that the person managing the account understands the medium as if it is neglected or deployed badly, you could come under some negative criticism.

 To ensure effective communication with your delegates, your Twitter campaign needs to commence simultaneously with the initial marketing. If there is a dedicated micro site for the event or page on your website, you need to include the Twitter username and a link to the account.

Over this series of blog posts I will be covering #hashtags, generating a high quality network and what to tweet about. Or if you would like to learn more about events and twitter please download our whitepaper: “Improving communication before, during and after events with Twitter”  or if you would like a demonstration of our event management solution, evocos, then please contact us and request your free demo.

Tweet

In the first part of this blog I covered how selecting the right event software is key if you are looking to integrate with your internal office systems. In this post we will be looking at integration into back office applications.

When you are planning an event all parts of the business need to be informed and kept informed, from selection of the delegates to sending out the invites to them confirming their presence online to receipt of payment. You need to be sure that you document EVERYTHING in all your systems. If you were to integrate your event system into your internal business applications, then it will ensure you offer relevant and update to information and stats on your event, this means that the event manager can make more strategic and sounder financial decisions when setting up future events

It is all good and well telling you that it is beneficial to you to integrate all your internal back office systems, so here are a few clear benefits of doing it:

·         Immediate access to up to date data (event, delegate etc)

·         Reduce administration through automation of many event processes

·         Your event data can be positioned, viewed and analysed from a single location

·         Creates a all inclusive event CRM system

·         Integrates with back office system for authentication on costs/discounts/prices etc and all delegate data

·         Full control over all areas of your event

·         Ensures you have clean and up to date information on your delegates

CRM Integration with your Event Processes
How great would it be if you could have more control over your customer/delegate data and be more efficient and targeted with your event marketing? Well by integrating your in-house CRM with your event software you are able to realise this, meaning that the contact and company details, alongside your event booking and attendance records would be pooled between the two systems allowing for event bookings and event amendments to be made straight from its own contacts records, allowing the CRM user absolute control of customer event interactions.

Finance Integration with your Event Processes
How do you currently manage payment of your events? This is always a tricky one as there can be no room for error. Through integration of your finance application with your event solution will let payment information and details to be passed seamlessly between the two systems. Invoices and credit notes that are directly related to the event and can be created and distributed in either the event system or in your internal finance system, at all times ensuring a seamless and secure payment journey for you and for your delegates.

Event managers have a tough and demanding job but have started to realise that through the integration of their online event software into all their internal business systems, they are able to access critical and relevant data and stats on all areas of the event, this will make it easier for them to make improved strategic and financial decisions when planning events.

For further information on integrating your event software with your internal back office solutions then please contact the evocos team.

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