Part 2 Efficiency Blog - Increase the efficiency of your events using event software

by kate.oxton@silverbear.co.uk 28. April 2011 17:39

 

 

 In the first part of the blog we established that more and more organisations are singing to the same tune, be more efficient with a reduced budget! For organisations that run events this might seem like an impossible ask, however through the implementation of the right event software solution you can start to see your event ROI rising and rising.

In the first part of the blog we covered how the implementation of an online event software solution that included a comprehensive self service portal can have massive efficiency savings for local authorities, in the second part of the blog we will be looking at how an online self service portal can provide efficiency savings and doing more with less from a commercial perspective.

So as an organisation how do you know if your event is efficient? What are the metrics you use to measure whether it has been a success or not? There is no point organising and running an event if you don't know whether it has been a success or not, are you looking to improve efficiency, create more revenue back to your business or to maintain your customers? All of these metrics can be done with face to face marketing which is seen as an extremely effective and also one of the simplest methods to determine whether your event has been a success, it can be also be simplified if you implement and utilise the relevant tools, such as an event software solution with a fully functioning self service portal.  

Having the ability to measure cost per delegate and overall event profitability and then enabling you to present exact projected sales forecast to your organisation is fundamental.  Event software solutions let you to do this and will query your event data making the measurement and reporting process much easier, more cost efficient and less time consuming.

For the commercial event organisation, making use of an online self service portal has a number of transparent efficiency benefits, from clean and up to date data through to improved delegate management. A self service event booking portal will allow the delegate to book online - from the point of booking, to payment, to registering on the day; ensuring the delegates’ journey is quick, painless and error free. Events that are not successful are events that have not been organised efficiently and this will leave the delegates with an unsatisfying experience, resulting in lowered delegate attendance for future events.


If you would like more information on evocos' self service booking portal then please contact the evocos event software team and request a demonstration of our solution.

 

 

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Do more with your events for less and better with your events for less

by kate.oxton@silverbear.co.uk 15. April 2011 19:36

 

All organisations are singing to the same tune "be more efficient, reduce those costs but maintain if not increase the level of service we offer".  So if you are an event manager how do you do more with your events for less and better with your events for less? Reducing the number of events that you run is one way of handling budget cuts, however a more effective and proactive way would be through automation of your event processes. An increasing number of event managers are starting to sway towards implementing event software into their business, as technology grows and develops you will find a solution that will fit with your budget, the investment is justified as the right software will increase efficiency and in the long term start to reduce costs.

This blog is split into two parts, the first part of this blog will look at event software providing efficiency savings for local authorities and will demonstrate how the implementation of an online event software solution with a fully featured self service portal will enable authorities to monitor, manage and control all services online. We will be looking specifically at the registrar service offerd by local authorities, births, deaths and marriages.

A good stat to start with is through the implementation of an intelligent online self serve portal, you can lower your costs by up to 80% with these incredible stats more and more local authorities are adopting intelligent workflows and automating their processes through the use of technology  and through this technology they are increasing access of services to their citizens via their website allowing their citizens to simply book an appointment (register a birth or death or a marriage notification) at their convenience, increasing the efficiency of the service offered and simultaneously reducing the cost to the local authority.

When booking an appointment with a registrar for a notice of marriage, the criteria required to book such an appointment is dependent on a huge and complex number of variants. Applicants must answer a set of questions such as whether it is a civil partnership or not, nationalities, country of residence, district they live in, age, time of residence in said district etc.  An online self service booking portal in such a case provides a journey for the citizen/delegate asking them these required qualification questions, leading to the final stage of allowing them to book an appointment online (if they meet the set criteria). If they are unable to book an appointment due to a failure to meet the requirements, the reasons are explained along with action steps to help them get to the next stage in the process. Giving citizens/delegates the ability to book appointments online in this way ensures the registrars time is utilised efficiently.

As a local authority below are some fundamental reasons why you should invest and implement an online self service booking portal:

·         Ability to provide an intelligent workflow and journey for your citizen

·         Enables you to manage the registrars time resourcefully and efficiently

·         Will ensure your website provides an efficient and relevant information flow

·         Enhances the efficiency of diary management of the registrar

·         Will provide relevant reporting stats

·         Reduces administration staff and costs

·         Provides more for less and better for less

·         Increases access of services to citizens

·         Allows you to better accommodate your citizens - doesn’t restrict when the citizen can access the service (24/7)

·         Provides an enhanced self service booking portal

 

If you would like to learn more about how your events can become more efficent and how you as a local authority can reduce costs then please contact evocos' event software team and we would be more than happy to discuss your concerns.
 
We will shortly be submitting our second blog post on event efficiency but will concentrate on the commercial market.

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