More and more businesses who run events are looking for a way to be that little bit more efficient for less cost, the old adage, do more for less and better for less. Improving your levels of efficiency and increasing the value of your events are two primary drivers that help distinguish a successful events company from one that is struggling. So whatever type of events you run, whether it is multiple events weekly, internal corporate meetings, training, staff development, incentives or annual conferences it is imperative that your organisation and event operates at maximum efficiency and giving your delegates a high quality experience.
Have you considered giving some of the power back to your delegates? By allowing your delegates to manage some of their own event experience you are making them feeling in control and have ownership and involvement with the event process. One way to do this is to implement and use an event software which includes a self service event portal. A self service portal can be used in a variety of ways, but for the events industry, this portal would be used to take registrations online and to give delegates a profile or account so they are able to manage their details and event experiences themselves.
By implementing a self service portal your delegates can register online and they can manage their contact information, dietary requirements, event history, selection of courses, accreditation requirement, purchase of relevant event merchandise and more. It will also allow your delegates to view upcoming events and choose whether this is something they are interrested in attending. Most people have a preferred method of communication and an online self service portal will allow delegates to select their preferred method so they can receive updates on the events that are not only relevant to them but also sent via a method of their choice.
As the service portal is online delegates can access their profile and information 24/7 and from any location, making this extremely convenient to your delegates, this can only mean that your delegates will have control and are more likely to register ensuring they provide themselves with a smoother and less stressful registration experience. Also if your delegate is able to register via your official event website this gives them a familiar, trusted view, whilst providing them access to their own branded portal.
By simply handing over the reigns to their own event portal means hat many jobs that the event manager would have managed is now in the hands of the delegate. Meaning that many of the communications between the event manage and the delegate can be removed, saving the event manager time and allowing them to work on more strategic tasks.
You can avoid the inevitable bottlenecks associated with event management by introducing a self sevice portal. Many delegates might learn about an event over the weekend and will have to wait until Monday morning before they can call the event company to register their interest or attendance. This can lead to sudden peaks in demand on a Monday morning which can be tough to control and manage and this can often lead to mistakes trying to juggle numerous tasks and coping with an unrealistic workload. However if you provide a way for your delegates to register via the internet this eans that the bottlenecks can be avoided.
A further key benefit to the event managers of the self service portal is that it allows them to access their dlegate information from one central location/platform. Making it that much easier to create reports, download data ad create delegate badges and custom event packs.
The self service portal can be integrated into your organisation's CRM system, this means that any amendments made by the delegates themselves to their contact information are automatically updated/populated (in real time) into the CRM. This means that your records are always clean, accurate and up to date.
Most self service portals, such as evocos', are more often than not supplied as part of an event software solution. These solutions include a host of event tools such as email marketing, invitation maanagement, online registration/microsite management, integrated surveys, reporting tools and more.
Contact the evocos team to learn more about our online self service portal, simply click here.
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